Pengaruh Konten Marketing dan Aksesibilitas terhadap Minat Kunjungan Wisatawan pada Batoo Farm Adventure

This study aims to analyze the influence of content marketing and accessibility on tourists’ visiting interest at Batoo Farm Adventure. The rapid development of digital technology has significantly transformed marketing strategies in the tourism sector, where content marketing through social media has become an important factor in attracting tourists. In addition, accessibility plays a crucial role in determining the ease with which tourists can reach a destination.This research uses a quantitative approach with data collected through questionnaires distributed to respondents. The variables in this study include content marketing as the first independent variable, accessibility as the second independent variable, and visiting interest as the dependent variable. Data analysis was conducted using statistical tests to determine the effect of each variable.The results indicate that content marketing and accessibility have a positive and significant effect on tourists’ visiting interest. Attractive, informative, and consistent content can increase tourists’ interest, while good accessibility provides convenience and comfort in reaching the tourist destination. Therefore, it is recommended that the management of Batoo Farm Adventure improve the quality of marketing content and enhance accessibility to increase tourist visits.